Ferrari’s 60th Anniversary Celebration: A Race Through the Decades


Ferrari, the iconic Italian luxury sports car manufacturer, is set to mark its 60th anniversary in the United States with a spectacular celebration. The event, titled “A Race Through the Decades: 1954–2014,” promises to be a homage to Ferrari’s rich history, showcasing a stunning collection of classic and racing models. Scheduled to take place on Sunday, October 12, this event will transform the renowned Rodeo Drive in Los Angeles into a haven for Ferrari enthusiasts. Let’s delve into the details of this extraordinary celebration.

A Gathering of Automotive Artifacts

Organizers of the Ferrari 60th anniversary celebration have curated an exceptional lineup of vehicles, aiming to assemble one of the most remarkable collections of classic and racing Ferraris ever seen. Sketches of 26 out of the 60 cars scheduled to appear have been released, offering a tantalizing glimpse into the automotive treasures that await attendees. Among the highlights are the 1954 Ferrari 375MM, winner of the prestigious “Best in Show” award at the 2014 Pebble Beach Concours d’Elegance, the illustrious 1958 250 TR, and the legendary 365GTB/4 Daytona, famously driven by C/D alum Brock Yates in the inaugural Cannonball Run.

A Tribute to Ferrari Legends

The Ferrari 60th anniversary celebration will pay homage to some of the most iconic vehicles and personalities associated with the brand. Attendees will have the opportunity to admire Steve McQueen’s Ferrari 275GTB/4, a car that exudes timeless elegance and represents the epitome of automotive excellence. Another notable inclusion is the Vignale-bodied 250 Europa, a masterpiece of Italian design that showcases Ferrari’s commitment to combining performance with aesthetic beauty. Enthusiasts of classic TV shows will also be thrilled to see the Ferrari 308GTS from Magnum, P.I. and the Testarossa from Miami Vice, two legendary vehicles that left an indelible mark on popular culture.

A Special Guest and Unveiling

The Ferrari 60th anniversary celebration will be graced by the presence of Luca Cordero di Montezemolo, the esteemed chairman of Ferrari, who is set to depart the company shortly. Montezemolo will lead an arrival parade, adding a touch of grandeur to the event. Additionally, he will unveil an exclusive new model specially dedicated to collectors in the United States. While details about this highly anticipated vehicle are scarce, earlier reports suggest it will feature unique bodywork and interior based on the F12berlinetta platform. Limited to just 10 examples, each priced at an astonishing $3.2 million, this model promises to be a rare gem for discerning collectors.

A Celebration for All

Unlike many exclusive automotive events, the Ferrari 60th anniversary celebration on Rodeo Drive is free and open to the public. Ferrari has extended an invitation to enthusiasts and admirers of the brand to come and experience the passion, artistry, and engineering excellence that define the Ferrari legacy. Whether you’re a dedicated Ferraristi or simply appreciate automotive marvels, this event promises to be an unforgettable experience. Just remember, leave your driving mocs at home, unless you’re a true member of the Ferraristi.

“The Ferrari 60th anniversary celebration is not just an event; it’s a testament to the enduring legacy of Ferrari and its commitment to excellence in design, performance, and innovation.” – Andrew Wendler, Contributing Editor at Car and Driver.


As Ferrari celebrates its 60th anniversary in the United States, the brand’s influence and allure continue to captivate enthusiasts around the world. The “A Race Through the Decades: 1954–2014” event on Rodeo Drive promises to be a fitting tribute to Ferrari’s storied past, showcasing an extraordinary collection of classic and racing models. With the presence of Luca Cordero di Montezemolo, the unveiling of an exclusive new model, and the inclusion of iconic vehicles associated with popular culture, this celebration is set to leave an indelible mark on automotive history. Don’t miss the opportunity to witness the convergence of art, engineering, and passion at this remarkable event.

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